A few years ago I got the pleasure of going toe to toe with an internet SEO Guru and when he was put in his place he threatened legal action for stealing his serps.. I’m convinced that every year we need one or two of these fabulous people to come forward with their misconceptions, and self imposed guru status, to show us all just how wrong we are.. Well, at least that is their plan.. Unfortunately their plans seldom go as, well, planned..

Fortunately it wasn’t me that they found this time, they found my friend Dave Snyder. And his special buddy is none other than the SEO Champion. How cool is that?? An honest to goodness champion!!

If you want a good laugh at just how committed some people are to what they believe in, even in the face of overwhelming evidence, you’ll enjoy the post about the SEO Champion.